New year. New moments. New clubs.

2026 is about showing up for whatever the day turns into. The afternoons that roll into nights. The quick stop that becomes the plan. And having pieces that feel as good as they look, wherever you land.

That mindset inspired Social Club, a new capsule concept we’ll introduce throughout the year. Each drop brings a different club to life, shaped by the season, the setting, and the moments that define it. Always elevated. Always comfortable. Never overdone.

This first drop is your opening invite.

Social Club Isn’t a Place.

Social Club isn’t about where you are or what the dress code says. It’s about how you show up.

It’s the confidence to walk into a room and feel completely at ease. Style that works just as well for a laid-back afternoon as it does for an elevated night out. Standout without trying too hard.

From coast to coast, day into night, these are the moments worth dressing for. Everyone’s invited.

Elevated Looks. Effortless Feel.

The Social Club Capsule delivers some of our most elevated designs yet. Still relaxed. Still wearable. Just refined where it counts. Each piece features a custom Social Club tag, a subtle nod to exclusivity and a sign you’re part of something more considered.

Premium fabrics and clean silhouettes set the tone, bringing a more polished feel while staying true to the comfort TravisMathew is known for. Easy to wear. Easy to style. Easy to come back to.

For men, the TM Social Club Bomber leads the way. Inspired by our fan-favorite StretchKnit Bomber, this updated take elevates a familiar silhouette with richer textures and a sharper finish. It’s the layer you grab when the plan is open, but expectations are high.

For women, the Friday Double Knit Wide Leg Pant and Jacket strike the same balance. Relaxed, confident, and quietly elevated, they move effortlessly from daytime plans to after-dark moments.

A Nod to Where It All Began

We brought Social Club to life at the Roosevelt Hotel, the setting of one of TravisMathew’s very first campaigns. A return to where it started, seen through a more elevated lens.

Same spirit. New moment.

This Is Just the Beginning

Social Club is the first of many clubs dropping throughout 2026. Each one inspired by a different season, vibe, and way of moving through the world. New expressions. New energy. Always rooted in elevated comfort.

So whether you’re dressing for what’s planned or what comes next, consider this your invitation.

Welcome to Social Club. Tap here to be the first to know when the new collection drops.